One day you're young and the next day you wake up, you're 30 years old, your knees hurt, your hangovers last several days and your Youth Card discounts are over. An experience that eventually everyone ends up living and that we wanted to reflect with the concept “you’re only young once”.

To connect with our audience, we took our concept to social media, and partnered with influencers who truly resonate with them, like La Pija y la Quinqui and Laura Rouder.