Nocilla Cookies are the only cookies that come stuffed with Nocilla cream inside, making them incredibly creamy. That's why in this campaign, we aimed to capture this unique quality with the expression "están cremísimas", a concept that not only highlights the product's creamy goodness but also resonates with our target, Gen Z, who often use it to express that something is truly excellent.

To better connect with Gen Z, we expanded the campaign through TikTok, where we continued developing the concept.

...