"Say it with flowers," the famous early 20th-century slogan, takes on more meaning than ever with this campaign.

Flower Decoder is a translator of messages into bouquets of flowers. Using artificial intelligence, the tool interprets messages and assigns different flowers that symbolize the feelings one wants to convey, thus creating a unique bouquet of flowers.

Once the message is translated, the bouquet will be sent in packaging specially designed for the campaign.

The message will also be sent on a card where, through a QR code, users can get more information about each of the flowers in the bouquet.

To convey the initiative, we launched a social media campaign where we sent flower bouquets with personalized messages to lifestyle and decor influencers.

Additionally, we included a physical book in the form of a dictionary, which also explains the history behind the language of flowers.