WORK



The COVID-19 pandemic sparked an explosion of fake news. Lies that spread almost as quickly as toilet paper disappeared from supermarket shelves.

In the face of this infodemic, Renova and Maldito Bulo joined forces to create a new line of toilet paper to uncover the most widespread hoaxes about the coronavirus and, definitively, flush them away.





To spread the initiative, we sent toilet paper rolls  to some of the most renowned journalists in Spain and invited them to raise awareness about the campaign.

This marked our transition to the online medium, specifically on Twitter, where we shared funny and quirky sentences while digging into the juiciest rumors of the moment.