Scalpers has always been known for being a rebellious brand. That's why, for the 2021 Christmas campaign we brought back the biggest rebel in history: Jesus Christ.

We decided to kick off the brand's new TikTok account to premiere the campaign a day before its TV debut. To build up hype, we created a countdown using material from the commercial.

To gain more visibility, we collaborated with God's representative on Twitter: @diostuitero. With his characteristic humor, he directed his followers to the TikTok premiere.

We also launched a TikTok challenge where, during the Christmas holidays, families had to choose their most rebellious member.