During COVID-19, poverty escalated in Spain, leading to a significant increase in people relying on food assistance to feed themselves. This gave rise to an unprecedented phenomenon—the hunger queues, where thousands of individuals lined up outside food banks just to have something to eat.

With this campaign, we introduced a new membership plan for Action Against Hunger, where the NGO took a stand against waiting in lines. Because nobody likes to wait in line, especially when you're hungry.